Kizashi 3

Kizashi 3
Suzuki Interactive Car Showcase Website

Overview

The Kizashi 3 project was a high-concept automotive web design brief for Suzuki’s Kizashi model — a vehicle positioned as a showcase of advanced technology and forward-thinking design. The website’s central feature was an interactive 3D product model allowing users to explore the car from multiple angles and perspectives, experiencing the vehicle’s design in a way that static photography cannot replicate. The brief was to design a site that matched the ambition of the car itself — premium, technical, and experiential.

The Challenge

Automotive web design for a technology-showcase vehicle presents a specific creative challenge: the website itself must feel as advanced as the product it is promoting. A conventional static brochure site would have been a missed opportunity and a contradiction — a car built to demonstrate future technology deserved a digital experience that demonstrated the same ambition.

The design had to be visually dramatic and technically sophisticated while remaining accessible and intuitive for a general automotive audience.

The Solution

The design was anchored in a dark, metallic aesthetic that mirrored the Kizashi 3’s premium silver bodywork — deep charcoals, cool greys, and dramatic lighting treatments that gave the site an almost cinematic quality. The interactive 3D model was the hero element of the homepage, placed centre-stage and given the full viewport to command.

Supporting sections covered Car Architecture, Features, Safety Profiles, and Passengers — a structured exploration of the vehicle’s technical credentials built into the page flow. The Suzuki branding was handled with care, maintaining the manufacturer’s visual standards while giving the Kizashi sub-brand enough design latitude to feel genuinely distinctive.

The overall experience was conceived as a premium digital showroom: the kind of site that would feel at home alongside the world’s leading automotive brands.

Results

• Interactive 3D vehicle model as the centrepiece — a genuinely immersive product exploration experience
• Dark, cinematic design aesthetic matching the premium positioning of the Kizashi 3
• Structured content architecture covering architecture, features, safety, and passenger sections
• Suzuki brand standards maintained while giving the Kizashi sub-brand a distinctive visual identity
• Premium digital showroom concept — experiential rather than purely informational