SEO Consultant
in London.

“Build It and They’ll Come?” – Not Quite.

A slick website is like a Michelin-starred restaurant in a back alley—if Google can’t find it, you’re feeding empty chairs. As your London-based SEO consultant, I bridge that gap. Forget vanity metrics; I focus on strategies that pull in qualified leads—the kind that rings your till not just inflate your analytics.

Why SEO Isn’t Optional in 2025.

87% of UK shoppers start their buying journey on search engines. But here’s the rub: 53% of clicks go to the top three Google results. My job? Get you there. Not with hocus-pocus, but with:

• Local Know-How: Optimising for “plumber Lewisham” vs “plumber London”
• Technical Tweaks: Fixing crawl errors that make Google scratch its head
• Content That Converts: Answering real questions like “How much does a bathroom remodel cost in Bristol?”

The Nuts and Bolts of My SEO Process.

Keyword Strategy That Avoids Wild Goose Chases.

Most agencies promise page-one rankings for “best widgets UK.” Reality check—that phrase gets 10,000 searches but 10,000 competitors too. I target “bespoke oak widgets Cornwall” (220 searches, zero competition). We’ll find your goldilocks keywords—enough traffic to matter, but achievable for your budget.

On-Page Tweaks Even Your Nan Would Notice.

Let’s get geeky (but keep it painless):

• Title Tags: Not just “Plumber London” but “Emergency Plumber in Croydon | 24/7 Fixes”
• Image Alt Text: “Victorian terrace bathroom remodel” vs “bathroom photo 1”
• Content Structure: Headers that answer “How much?” “How long?” “Why you?”

Bonus: I’ll audit your site’s core web vitals—because Google penalises pages slower than a rainy M25 commute.

Local SEO That Dominates Your Postcode.

Ranking for “café near me” isn’t luck—it’s science. I’ll:

• Optimise your Google Business Profile (formerly Maps)
• Manage reviews across Trustpilot, Facebook, and industry sites
• Build local citations in directories actual humans use (Rated People, Checkatrade)

Off-Page SEO Without the Spammy Backlinks.

Forget shady link farms. I earn real mentions through:

• Guest posts in industry magazines (Think The Caterer for restaurants)
• HARO pitches positioning you as a local expert
• Community partnerships (Sponsor a Hackney football team? Let’s leverage that.)

PPC That Doesn’t Burn Through Your Budget.

While SEO builds long-term gains, Google Ads give quick wins. My PPC playbook includes:

• Geo-Targeting: Show ads only within 15 miles of your shop
• Ad Schedules: Run campaigns during your open hours
• Negative Keywords: Block “free” or “DIY” searchers draining your budget

Transparency You Can Bank On.

No smoke and mirrors here. You’ll get:

• Monthly Reports: Rankings, traffic sources, conversion rates
• Plain-English Explanations: No “TF-IDF” or “LSI keywords” jargon
• Emergency Alerts: If your site drops 10+ positions overnight, I’m on it

The Real Cost of Cheap SEO.

That £99/month “guaranteed #1 ranking” deal? It’s probably:

• Black-Hat Tricks: Keyword stuffing that gets you penalised
• Botted Traffic: 10,000 visitors from…Botswana?
• Cookie-Cutter Content: AI-generated gibberish about “leveraging synergies”

Fancy a Chat About Your SEO?

Let’s skip the sales pitch. Contact me and I’ll:

• Run a free site audit showing where you’re leaking traffic
• Identify 3 quick-win keywords you could own in 60 days
• Map out a 6-month plan tailored to your business goals.