What's the difference between web design and web development?

Web design is about how your site looks and feels — colours, fonts, layouts, user experience. Web development is what happens behind the scenes to make it all work. I handle both, but if you've already got a design from another designer, I can build the code that brings it to life. My development stack includes HTML5, CSS3, JavaScript, PHP, Python, React, Vue.js, and Laravel — whatever your project needs.

How much does custom web development cost in the UK?

Custom builds start from around £2,000 for a straightforward front-end site and go up to £10,000+ for complex applications with back-end databases, APIs, and custom functionality. The price depends on how many features you need — a simple booking form costs less than a full membership portal with payment integration. I give fixed quotes after our initial chat, so you know exactly what you're paying for before we start. No hourly rates that spiral out of control.

Do you build mobile-friendly websites?

Every site I build is mobile-first — that means it looks and works brilliantly on phones before I even think about desktops. With over 60% of UK web traffic coming from mobile devices, a site that doesn't work on a smartphone is basically invisible. I test across iPhones, Androids, tablets, and even that ancient iPad your nan still uses. The goal is a seamless experience no matter what device your customers are on.

Can you add new features to my existing website?

Absolutely. Whether you need a booking system, payment gateway, membership area, or live chat integration, I can build it into your existing site. I work with WordPress, custom PHP builds, and modern JavaScript frameworks. Before I touch anything, I take a full backup and test changes in a sandbox environment — so your live site stays untouched until everything's working perfectly. No 'white screen of death' on my watch.

How do you make sure my website loads fast?

Speed is non-negotiable. I compress images, minify CSS and JavaScript, use lazy loading for media, and implement caching strategies. I also optimise database queries on the back end and use content delivery networks (CDNs) where needed. The result? Load times under 2 seconds — because 53% of Brits abandon a site that takes longer than 3 seconds. Fast sites also rank better on Google, so it's a win-win for your users and your SEO.

Web Development
in London.

Web Development Custom Web Development for London Businesses.

Websites built around your requirements.

I build and improve websites for businesses in London and across the UK. Each project starts with your goals, your customers and the practical requirements, so the site has a clear purpose and the features your business needs. We also plan the pages visitors need, the actions you want them to take and any systems the site must connect with. For an existing site, I’ll review the current setup and the changes required before recommending a route forward.

The right tools for the job.

I choose the platform and technologies to suit the project rather than adding complexity for its own sake. That means considering the site’s purpose, the integrations it needs and how it will be maintained after launch. I also consider who will update the site and how it can be supported over time.

Front-end and back-end development.

I build responsive interfaces using HTML5 and CSS3, then add the functionality agreed for the project. The approach depends on what the site needs to do, how it connects to other tools and how it will be maintained. Navigation and content structure matter alongside the code.

E-commerce: Online shops with agreed payment and product features. See e-commerce development
WordPress: Sites your team can update. See WordPress development

A clear brief before the build.

We’ll discuss the purpose of the website, the pages and features required, and any existing systems it needs to work with. Before development begins, I’ll set out the agreed scope, timing and quote. The work may be a new business website or changes to an existing build.

What a web development project can include.

Depending on the brief, work may include:

Responsive layouts: Pages for mobile, tablet and desktop screens
Performance: Review loading issues; results vary with hosting and third-party services
Testing: Check key pages, forms and user journeys before launch

Support after launch.

After launch, I can help with agreed changes and further development. Ongoing updates, backups and routine health checks are a separate maintenance service:

Post-launch changes: Agreed fixes and updates
Maintenance: See Website Maintenance for updates and backups
Further development: Add features as your requirements change

Direct communication throughout.

You work directly with me from the first discussion through to launch. I’ll explain options and trade-offs, agree milestones and keep the scope clear, so decisions about timing and budget are made before work begins.

A London-based developer, working across the UK.

Direct contact: Speak with the developer carrying out the work
Based in South London: Work with a freelance developer serving London and UK businesses
Clear quote: Agree the deliverables and project cost before the build begins

From brief to launch

The steps below show a typical project. The sequence and deliverables depend on the scope we agree together.

Wireframe

A simple layout plan showing page structure, content hierarchy and the main elements of each screen.

Design

The visual direction for the site, including layout, colours, typography, imagery and branding.

Development

Build the approved design into a responsive website and implement the agreed functionality.

Testing

Check key templates, forms and user journeys on current versions of major browsers and across relevant screen sizes.

Deployment

Move the finished site to the agreed hosting and configure its domain. Hosting, email and third-party setup are included only where agreed in the project scope.

Let’s Work Together

Start a project

Web Development
in London.