Crafting Stunning Websites.
Experience.
Two decades in the trenches means I’ve seen web trends come, go, and come back again. As a freelance web designer and developer, I build websites that not only look great but perform reliably—fast, secure, and built to last.
Creativity.
Your website shouldn’t look like your competitor’s cookie-cutter template. I craft bespoke designs that visitors pause mid-scroll – intuitive layouts, bold visuals, and micro-interactions that feel like synergy with your brand.
About Me.
Hey there! I’m Tom – your London-based freelance web designer crafting websites that do more than look pretty. Whether you’re launching a startup or rebooting an established brand, let’s build an online presence that makes competitors’ sites look like dial-up relics.
Custom Websites Designed for You.
Your business isn’t a clone – why should your website be? I blend sleek, modern aesthetics with tech that works tirelessly. The result? Sites that dazzle on desktops, feel effortless on phones and turn casual clicks into loyal customers.
What sets my professional services apart?
Over Two Decades of Proven Results
Started coding when “mobile-friendly” meant squinting at Nokia screens. Built hundreds of sites through Flash’s rise/fall, Google’s endless updates, and the mobile revolution. Your project benefits from every lesson learned.
Start-to-Finish Ownership
No junior designers, no outsourced devs. You work directly with me through every phase – ideas, design, build, launch. Fewer cooks, better results.
Design That Feels Human
Colour palettes that calm rather than clash. Menus that guide with ease. Buttons that beg to be clicked. I sweat details most miss.
Mobile-First Isn’t Optional
Your site needs to shine on phones. I build for thumbs, not mouse cursors: tappable CTAs, swipe-friendly galleries, and straightforward forms.
Care That Doesn’t Clock Out
Websites aren’t “set and forget.” I stick around for:
- Security updates (hackers love neglected plugins)
- Practical speed improvements
- Practical help when urgent issues arise
SEO That Actually Works
Forget keyword stuffing. I focus on:
- Content answering real searches (“24hr plumber South London”)
- Technical cleanups Google rewards
- Local SEO that helps nearby customers find relevant services
Branding That Sticks
Logos avoiding clipart cringe. Websites feeling unmistakably you – whether viewed on a MacBook or your mate’s Android. Consistency builds trust quickly.
E-Commerce That Converts
I build tailored e-commerce experiences, whether you’re selling handmade goods or supplying businesses. Tools I trust:
- WooCommerce (WordPress’ powerhouse)
- Shopify (simplicity meets style)
- Magento (when you’re moving serious stock)
Speed Without Compromise
Many smaller projects can be completed within a few weeks, depending on scope. My experience helps keep planning clear and delivery focused.
Your next exceptional website is just a message away. Contact me today, and let’s kick off your project together!
Web Design Services
in London.
From brand DNA to revenue-driving websites – all under one roof.
Web Design
First impressions matter, which is why your website should make a great one: it’s often the first encounter customers have with your brand. I create experiences that engage, not just pages that exist. We’ll explore what makes your brand unique, then design intuitive pathways even technophobes navigate effortlessly. Responsive? Tested on iPhones, Androids, and tablets older than your favourite mug.
I’ll extend your brand’s look to business cards and leaflets too, because consistency builds trust faster than a barista learns your regular order.
Web Development
A stunning site that crashes is like a sports car out of fuel. My code’s cleaner than a spotless kitchen – HTML5, CSS3, and React/Vue keep things speedy. Security? Tighter than a vault. Scalability? Built to grow with your ambitions.
WordPress Development
WordPress powers more than blogs. I specialise in:
- Performance-focused builds
- Custom themes avoiding template déjà vu
- Plugin setups that won’t break post-update
- Shops converting like a bustling market stall
E-commerce
Your online shop should work like a Saturday market stall – easy to browse, impossible to resist. I specialise in:
- WooCommerce: Seamless with WordPress
- Shopify: For fuss-free selling
- Magento: When you’re shifting serious stock
I consider search visibility and checkout usability from the start, so product pages are clear and the buying journey is easy to follow.
Search Engine Optimisation (SEO)
Being on page 2 of Google is like having a shop down a quiet back alley. I fix:
- Content that answers real questions (“best vegan café Shoreditch”)
- Technical gremlins slowing your site
- Local SEO that helps nearby customers find relevant services
No keyword stuffing—just practical improvements based on search intent.
Website Maintenance
Websites need check-ups like your teeth. My plans include:
- Security checks: Monitoring agreed risks and updates
- Speed improvements: Finding avoidable performance issues
- Content Refreshes: Updating your menu/Services
- Backups: Scheduled copies with a clear recovery approach
Recent Projects.
Professional portfolio.
Years of Experience
Clients
Years on the UK Market
Completed Projects
Web Development.
Building websites is like constructing a timeless home – needs curb appeal and reliable plumbing. I focus on clean code loading faster than a contactless payment, intuitive menus, and rigorous device testing.
Two decades taught me trends fade; fundamentals endure. I merge timeless UX principles with modern flair – tailored precision meets creative spark. Unlike agencies charging premium prices for basic work, my freelance approach offers direct expertise without junior trial runs.
My Design Process
Wireframe
Design
Development
Testing
Deployment
Projects move at your pace with weekly updates and quick WhatsApp tweaks. Budgets start at £2,000 for simple sites, scaling for complex builds. Tech includes React/Vue for app-like features, Node.js for heavy lifting, and headless CMS for flexibility.
Clear planning, careful testing and maintainable technology help create websites that are easier to use, improve and support over time.
FAQ.
Why choose a freelance web designer?
Freelancers offer personalised service agencies can’t match. No templated processes – just solutions tailored to you. Lower overheads mean better rates for startups and SMEs. Need quick changes? I adapt faster than agencies stifled by red tape.
How much do UK freelance web designers typically charge?
Costs vary by project scope and complexity. After reviewing your needs, I provide transparent quotes. Simple sites start around £2,000; e-commerce/builds scale accordingly.
How long does it take a web designer to create a website?
With prepared content:
- Basic sites: 2-4 weeks
- E-commerce: 6-12 weeks
Faster than agencies (no departmental delays), but never rushed. Weekly updates keep alignment.
How can I become a UK freelance web designer?
Build a portfolio showcasing your best work. Master design tools and business basics (contracts, invoices, client communication). Specialise in niches like WordPress or e-commerce. Network locally and online. Expect lifelong learning – this field evolves faster than train timetables.
Difference between freelance web designer and developer?
Web designers and developers do different jobs, even though people often mix them up.
As a web designer, I focus on how a website looks. I:
- Create the visual layout of the site
- Choose colours, fonts, and images
- Make sure the digital design fits the brand
- Design how the site will look on different devices
A web developer brings the designer’s ideas to life with code. They:
- Write the code that makes the site work
- Add features and interactive elements
- Make sure the site works well on different browsers
- Handle technical stuff like databases
Some people (like myself) can do both design and development, but for bigger projects, it’s common to have different experts for each job.
Should you hire a high-quality web design expert or agency?
Freelancers excel in budget-friendly, flexible projects. Agencies suit massive builds needing teams. Most SMEs prefer my direct, cost-effective approach.
Can you do web design separately as I already have a web developer?
Absolutely. I’ll craft pixel-perfect designs reflecting your brand, then hand off detailed specs to your developer. Regular syncs ensure the final build matches our vision. This split workflow is common – like an architect working with builders.
What do I need to get started with a freelance website designer?
To hit the ground running:
- Define your goals and audience
- Gather logos, images, and draft content
- Share brand guidelines or inspiration sites
- Outline must-have features and integrations
Don’t stress if things aren’t polished – I’ll guide you through the gaps. The key is starting the conversation.
monthly packages.
Contact.
Project Planner
SAME DAY RESPONSE GUARANTEED
(USUALLY NO MORE THAN 1-2 HOURS)
If you’d like to talk about your web project requirements, please fill out the enquiry form (or drop me an EMAIL).
