‘Build it and they will come?’
At FallingBrick, I believe in creating visually stunning and functional websites that set you apart from the competition. However, having an amazing website is only half the battle. If your website is not visible, it’s not doing its job. That’s where I come in as an SEO consultant.
Enhancing your business’s online presence requires an ongoing internet marketing strategy that delivers the best return on your investment. With my expertise, I can create a cost-effective internet marketing campaign that utilises SEO to boost your website’s visibility in Google search results. Additionally, a carefully crafted Pay Per Click (PPC) campaign can help you achieve prominence in Google Adwords.
If you want to drive targeted traffic to your website and increase your online presence, don’t hesitate to contact me. Let me show you how my strategies can help your business succeed online.
Why You Need an SEO Consultant.
Search Engine Optimisation is crucial for any business that wants to succeed online. An SEO consultant can help ensure that your website appears as often as possible in Google searches when potential customers search for relevant keywords and phrases. This can lead to increased traffic to your site and more potential customers.
An SEO consultant aims to improve your website’s visibility in search engine results pages (SERPs). By optimising your website’s content and structure, an SEO consultant can help boost your rankings and increase the chances that potential customers will find your website.
An effective SEO strategy requires ongoing monitoring and refinement. An SEO consultant can help you stay up-to-date with the latest best practices and algorithms and can provide regular reports on your website’s performance.
Investing in the services of an SEO consultant can be a valuable investment for your business, as it can help you attract more targeted traffic to your website and ultimately increase your revenue.
Benefits of hiring an SEO consultant.
Ranking at or near the top on page one for relevant search terms will make your business look like a “Google-approved” market leader. This will, in turn, generate greater levels of targeted traffic to your website.
Of course, implementing effective SEO can be a time consuming and complex process. The ultimate goal is to get you to the top of Google.
How I do it.
Initial consultation & keywords.
Many agencies will promise to get you straight to the top of Google.
But except for incredibly niche markets with very specific search terms, this is usually an empty claim. As with most things, sound planning and groundwork bring real results.
Before I start devising any SEO campaign for you, I will consult with you about identifying the most relevant keywords for your business and marketplace.
In my case, for instance, being a freelance web designer, I optimise for the phrase “freelance web designer” which receives 7,000 searches a month. But not “freelance website designer” which generates only 140 monthly searches.
Selecting the right keywords is crucial for any successful SEO strategy. As an SEO consultant, my promise to you is to use specialised software to ensure we only choose keywords that will drive targeted traffic to your site. This will not only improve your search engine rankings but also increase the chances of conversion for your business.
‘On-page’ is everything that goes on your site from what’s seen and written for viewing, to all the hidden HTML text and source coding.
Once you’ve approved your list of keywords, I will examine your site to ensure that it is fully optimised for these words and phrases.
Some techie stuff.
Then, all aspects of your website, including its architecture, alt tags, graphic-text, meta tags, internal link structure and sub-pages will be modified to be spider and search bot friendly and accepted by search engine algorithms.
Optimising a website’s metadata and on-page content in this way is an essential early part of an SEO strategy that will also give the off-page campaign a greater chance of success.
‘Off-page’ SEO is mostly about creating the kind of content throughout the web that will bring good levels of traffic to your site, and increase your web presence and Google ranking potential.
I will also implement an aggressive link-building campaign including directory submissions, community website creation and social media integration.
As an SEO Consultant, I understand the importance of optimising for local searches, especially with localised business services such as ‘Google Places’ growing in prominence.
These results can often deliver the most relevant visitors to your site.
So if you want to optimise for a keyword with a geographical suffix i.e. ‘widget stockists in Bristol’, I will submit your site to third-party review websites to ensure that you appear in Google’s map search results.
Analysis and Reports.
The web is a fast-changing and dynamic marketplace. Using web analytics and traffic data, I constantly review the effectiveness of my SEO strategies to ensure that my clients are ranking highly for all their chosen keywords.
Also, Google Analytics allows me to track the behaviour of visitors to your site and I can link this activity to KPIs – Key Performance Indicators.
Transparency and communication are key to my SEO consulting services. That’s why I’ll provide you with regular updates on your website’s ranking and performance through monthly reports. Additionally, I’ll conduct weekly search engine monitoring to ensure your site is appearing on all major search engines. You’ll always know how your SEO strategy is performing and where we can make improvements.
As an SEO Consultant, I highly recommend considering Pay Per Click (PPC) advertising. They allow you to quickly compete at the top of searches for the most valuable keywords.
Currently, it’s the most cost-effective form of any advertising channel for many businesses, because it can put you directly in front of customers searching for relevant services or products in your market.